MIMI & FRIENDS
AGENCY: TCS EUROPE
MY ROLE: Design | Art direction
PROJECT: MIMI PACKAGING & BRANDING
The brief was to create a set of characters in a similar style to the Japanese Kawaii cartoons. Once the characters were developed each one needed packaging designed for their own make up range. These were intended to be sold into retailers. The last two image show how several of the characters ended up in Superdrug stores under the name Cutiemals.