LAVAIR
AGENCY: NIck Haill DEsign
MY ROLE: Design | Art direction
PROJECT: SS20 LOOKBOOK
Lavair came to me needing their Spring/Summer Lookbook designed. The photography had been done so I was tasked coming up with the layout and the look and feel of the book. The theme of the photography and location was 'fitting into any landscape'. For each shoe name and hero image I came up with the idea to blend the name of the shoe into some part of the image scenery, whether it be the road, paving or even bollard.
I also helped with designing many of the social media images to help with the countdown for the launch of the shoes.
