MY ROLE: Design | Art direction | CONCEPTING
I have worked regularly at Geometry for the last few years. On my first project for I was tasked with producing a concept to promote the new 'Taste Loc' technology. The idea was based around 'reveal' using the a metallic background which was an element of the brand’s new packaging. Accompanying these key visuals are some concepts for the touch points that would also make up part of the campaign. Subsequently I have produced concepts for touch points for the release of the F&S (Fresh & Boost) packs and also collaborated with the Art Director to produce the key visuals for the Fine Slims campaign.